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The BestShot! Story
Founded by Richard Everist - formerly the publisher for Lonely Planet - and Lucrezia Migliore, Best Shot! publishes books, calendars, posters, cards, and framed images.
Best Shot! focuses on regions that are reasonably close to big cities but that are, in important ways, a million miles away. They’re regions where people have time – make time – to appreciate their surroundings and their communities.
Best Shot! is aimed at locals - people who live in, holiday in, and strongly identify with, these places. They’re people who aren’t just passing through. Sometimes their connections to a place run back generations, sometimes they’ll be making a sea-change, sometimes they’re temporarily escaping the rat race.
Always, they have truly connected to a spirit of place. They want to sing the praises of their favourite region to friends, relatives and associates. And if they do have to return to a city existence to work, they like to do a little dreaming (and bragging) about their bolt holes.
In January 2004, after spending a large part of their lives travelling, and often living in big cities, Richard and Lucrezia found themselves in a house on the coast, surrounded by ocean and forest, and wondering why anyone would want to live surrounded by concrete and asphalt.
So they joined the exodus from big cities, and started Best Shot! For them, Best Shot! is a celebration of region and place; it’s about seeing your day-to-day surroundings with fresh eyes; it’s about exploring and appreciating where you are.
Richard’s family connections with regional Australia (including Launceston, Albury, Mornington Peninsula and Geelong) run back five generations; Lucrezia’s family was part of the post WWII Italian diaspora and settled on the eastern outskirts of Melbourne.
Richard is a professional traveller. He was a guidebook author (in countries including Nepal, South Africa, and the United Kingdom), before becoming the publisher for Lonely Planet and the CEO of Peregrine Adventures. Lucrezia has lived and worked in a number of European countries.
Lucrezia and Richard met in Soho, London, at the Coach & Horses pub, married in Melbourne, and now live in Geelong with their three children.
We shall not cease from exploration
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time
T. S. Elliot
